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Internal Apple memo addresses public concern over new child protection features

Today marks the official public unveiling of Expanded Protections for Children, and I wanted to take a moment to thank each and every one of you for all of your hard work over the last few years. We would not have reached this milestone without your tireless dedication and resiliency.

Keeping children safe is such an important mission. In true Apple fashion, pursuing this goal has required deep cross-functional commitment, spanning Engineering, GA, HI, Legal, Product Marketing and PR. What we announced today is the product of this incredible collaboration, one that delivers tools to protect children, but also maintain Apple’s deep commitment to user privacy.

We’ve seen many positive responses today. We know some people have misunderstandings, and more than a few are worried about the implications, but we will continue to explain and detail the features so people understand what we’ve built. And while a lot of hard work lays ahead to deliver the features in the next few months, I wanted to share this note that we received today from NCMEC. I found it incredibly motivating, and hope that you will as well.


Internal Apple memo addresses public concern over new child protection features
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